World Curling a pioneering stakeholder in .sport digital ecosystem

The World Curling Federation will be one of the first International Sports Federations to join the new .sport digital ecosystem, delivered by the Global Association of International Sports Federations (GAISF), when it is officially launched on 4 September 2018.

More than 15 International Federations, organising committees and service providers have signed up so far.

World Archery, the International Testing Agency and the Lausanne 2020 Youth Olympic Games are just three of the latest organisations, along with the World Curling Federation to join the .sport digital revolution, seizing the opportunity to create a fresh digital brand that is easy searchable and globally recognised.

A .sport domain name is a positive endorsement of any organisation operating in the world of sport because GAISF will only accept applications from recognised and legitimate bodies. From sports governing bodies to events, companies and clubs, GAISF’s ownership of the domain protects the integrity of .sport by ensuring that only properly qualified organisations and individuals can use it.

Interest in the .sport extension has seen a swift uptake and the decision of leading organisations to join underscores the true value of the initiative for organisations across the sporting landscape.

GAISF is offering portfolios which comprise comprehensive range of domain names that can be used for a multitude of purposes, including events, disciplines, athletes and national federations, in more than 25 different languages.

The World Curling Federation will now take time to consider how to best use its .sport domain and how it will fit in with its other digital media properties.

GAISF Head of Digital, Pierre Germeau, said: “This digital transformation is proving to be a game-changer, not just for International Federations but for all reputable sports stakeholders that work hard to promote the best image of sport. Each domain offers stakeholders a significant and respected online presence, tailored specifically to their individual needs.”

The organisations that have joined the .sport digital ecosystem so far include:

  • World Archery
  • Badminton World Federation
  • World Air Sports Federation
  • World Confederation of Boules Sports
  • World Curling Federation
  • International Gymnastics Federation
  • International Basketball Federation
  • International Federation of University Sports
  • International Floorball Federation
  • International Sport Climbing Federation
  • International Powerlifting Federation
  • International Korfball Federation
  • International Testing Agency
  • Lausanne 2020 Youth Olympic Games

    You can follow the work of the World Curling Federation on Twitter, Instagram (@worldcurling) and Facebook (/WorldCurlingFederation) and by searching the hashtag #curling