News Releases
WCF partners with Infront Sports & Media
Thursday, 26 June 2008

 ZUG, Switzerland, 24 June 2008 – Infront Sports & Media has signed a three-year partnership agreement with the World Curling Federation (WCF). With this agreement, the Swiss-based sports marketing group underlines its leading position in the marketing of winter sports at the international level through official partnerships with six of the seven Olympic Winter Sports.

The contract will run from 2008-2011 with Infront having the option to renew and further extend the partnership. Infront's title will be "Official Marketing Partner of the World Curling Federation".

Championship events included in the contract are the annual Men's and Women's World Curling Championships and the annual European Curling Championship. Infront's role covers the exploitation of all media and marketing rights on a worldwide basis, except for territories where existing agreements are in place which are being reviewed with the partners concerned. In Canada, TSN remains the official WCF broadcast partner in an agreement that is in place until 2014.

The production of the broadcast and new media signal for worldwide distribution will continue to be handled by the WCF. It is already of high quality and the production also includes special highlights programming.

Attractive packages for sponsors

Infront is tasked with the development of a marketing hierarchy and attractive packages for sponsors, utilising exposure opportunities such as in-ice advertising; stadium and venue advertising and combining these with official sponsorship status and designations, use of marks, hospitality and promotional opportunities.

WCF President Les Harrison said: "The World Curling Federation is extremely pleased to have reached a partnership agreement allowing Infront to assist us in our efforts for the promotion and development of the sport of curling around the world. We are looking forward to a long term relationship beneficial to both of our organizations that will solidify the future growth and success of our sport.

"We also look forward to Ford of Canada's partnership over the next two years, starting with the 50th anniversary Ford World Men's Curling Championship in Moncton."

Philippe Blatter, President & CEO of Infront said: "We are really proud to team up with the World Curling Federation. The sport is highly competitive and I am convinced that our marketing partnership will open a new era of commercial success. This agreement is also another key step in strengthening Infront's position as leading specialist in the marketing of international winter sports. Specialisation is potentially valuable to all
our clients in this area. We are now able to create even more opportunities and to
exploit synergies to full effect."

Bruno Marty, Executive Director Winter Sports, who will be responsible for theoperational aspects of the new relationship, added: "We are looking forward to working with the World Curling Federation to give curling a strong base for future expansion. The sport has a lot to offer to both commercial and broadcast partners and it is our aim to unlock its full potential."

Tradition and Sportsmanship

The game of curling is more than 500 years old. The earliest written records of curling were found in Scotland. Today curling is played throughout the world. Forty-four Member Associations belong to the WCF and the popularity of the sport is increasing. The sport is most firmly established in Canada and is growing fast in Europe and Asia.

An integral element of curling is sportsmanship, highlighted in the WCF rule book as "The Spirit of Curling". Even at the highest level, a curler is expected to "call his or her own fouls" such as drawing the opposition's attention to a touched stone.

Increasing popularity

The competition between two teams of four, played with stones on ice, was featured at the first Olympic Winter Games in Chamonix, France in 1924 when the Outdoor Men's Curling Competition was won by Great Britain. After a gap of 74 years, it returned as an Olympic Winter Sport as an indoor competition at the 1998 Nagano Winter Games, with both men's and women's tournaments. Becoming an official Olympic sport, improvements in ice making and changes in the rules to make the game more attractive to spectators, and to promote complex strategy, have increased the popularity of the sport and its television audiences. This boosts the TV figures which rise continuously each year.

Curling as a TV sport

Interest in curling is growing, as the sport becomes more international. As well as the traditional winter sports countries, Asian teams have already qualified for the World Curling Championships and they will continue to do so and increase performance at future events. Among the top countries are Canada, Norway, Germany, Scotland, Sweden, Switzerland, USA, and competitive countries from Asia including Japan, China and Korea.

Curling is an attractive television sport. The competition is direct and simple, making comparison easy for the spectator, who can soon pick up the essentials of the sport. Players' voices can be heard by the viewers, making them feel very much part of the game, as the tension is prolonged and the excitement builds. The attributes needed for competitive curling include mental strength, physical endurance, precision and tactical ability.

A schedule of top events

There is an annual schedule of international events at the World Curling Championship and
European Curling Championship level, for both men and women.

• 2009 Ford World Men's Curling Championship - 4-12 April, Moncton, New Brunswick, Canada
• 2009 World Women's Curling Championship - 21-29 March, Gangneung, Korea
• 2010 World Men's Curling Championship - 3-11 April, Cortina, Italy
• 2010 Ford World Women's Curling Championship - 20-28 March, Canada (host city TBD)

• European Curling Championships (Men's and Women's combined)

2008 - 6-13 December, Örnsköldsvik, Sweden
2009 - 5-12 December, Aberdeen, Scotland
2010 - 4-11 December, Champery, Switzerland

The annual World Curling Championships involve the top 12 curling countries in the world. Each Championship takes nine days and is played to a round robin format to determine the qualification for the final rounds. While the Women's World Curling Championship is played in March each year the men's event takes place in April.

The European Curling Championships take place each December and are split into A and B groups where group A contains the top ten national teams. The final top eight countries of group A for men and women qualify for the next World Curling Championships.

Additional WCF Championships include the World Junior Curling Championships, the World Senior Curling Championships, the World Wheelchair Curling Championship (leading to the 2010 Paralympic Winter Games) and the World Mixed Doubles Curling Championship.

About Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, is an experienced international full service sports marketing company with a capacity for innovation that is helping to transform the industry.

These innovations have enhanced every area of sports marketing, including distribution of rights, host broadcast, programme production, event operations, brand development, sponsorship and even online entertainment.

The group is the strongest, most experienced marketing agency in the winter sports arena, now representing six of seven Olympic winter sport federations at the international level. Infront has 400 employees across 24 offices in 11 countries.

 

About WCF

The World Curling Federation is the international sports federation governing the Olympic winter sport of curling and the Paralympic winter sport of wheelchair curling with headquarters in Perth, Scotland. WCF represents 44 Member Associations and is generally  acknowledged to direct one of the fastest-growing international winter sports.

 
Remembering another WCF leader
Wednesday, 11 June 2008

 The World Curling Federation (WCF) is mourning the death of 95-year-old George Clifton Thompson, known as Clif, who passed away June 3, 2008 in Barrie, Ontario, Canada.

Thompson served as World Curling Federation president from 1982 to 1985, when the organization was known as the International Curling Federation. He earlier served as Canadian Curling Association president in 1979, and was eventually inducted into the Canadian Curling Hall of Fame.

Born in Brandon, Manitoba in 1913, Thompson worked at the Spruce Falls Power and Paper Company in Kapuskasing, Ontario until 1978.

Thompson was on the forefront of curling’s attempt to rejoin the Olympic family when me met IOC president, Juan Antonio Samaranch, in December 1984 in Lausanne, Switzerland. Curling eventually became a demonstration sport at the 1988 and 1992 Olympic Winter Games and returned to Olympic medal status with the 1998 Games in Nagano, Japan.

In 1980 Thompson initiated a senior curling league in Stroud, Ontario. The league commenced with 14 curlers and has grown to nearly 100 members. Thompson continued to play an active role in the league,  promoting all the aspects of curling – skills, rules, etiquette and camaraderie – and hosted clinics.

The Stroud Curling Club honoured Thompson by renaming the Clif Thompson Senior Curling League and providing members with a special crest.

 

“Clif came to the Brier (Canadian men’s championship) in Hamilton in 2007,” said Warren Hansen of the Canadian Curling Association.

“I hadn’t seen him in years. He was sharp, and we had a long conversation. He was very interested in recent developments in the sport.”

Clif Thompson was predeceased by his wife Helen in August of 2006. He is survived by his children Nancy, Ross and Rick, their spouses, and his grandchildren.

 

 
Team World confirmed for 2008 Continental Cup
Thursday, 05 June 2008

 The roster for Team World has been confirmed for the 2008 Continental Cup of Curling.

The Continental Cup of Curling will hold its sixth edition, December 18-21 in Camrose, Alberta, Canada and will feature six World teams (three male and three female) combined in a unique challenge event against six North American teams.

Previously known as Team Europe, Team World will feature two squads from China for the first time. Bingyu Wang led her women's team to a silver medal at the 2008 Ford World Women's Curling Championship in Vernon, Canada last March while Fengchun Wang's foursome finished fourth in their international debut at the recent 2008 World Men's Curling Championship in Grand Forks, USA.

Joining the Chinese will be men's teams skipped by David Murdoch of Scotland and Thomas Ulsrud of Norway, and women's teams led by Anette Norberg of Sweden and Mirjam Ott of Switzerland.

Murdoch and Ulsrud finished first and second at the 2007 Le Gruyère European Championships and also finished second and third at the 2008 Worlds, behind champion Kevin Martin of Canada.

Norberg captured the 2007 European women's crown while Ott claimed bronze at the 2008 Ford Worlds.

 

"The WCF is extremely proud to include two teams from the Pacific Curling Federation in the Team World roster for the 2008 Continental Cup," said WCF president Les Harrison.

 

"The men's and women's teams from China are the first from their region to ever qualify to play in the Cup. The teams will now make Team World truly representative of the rest of the world outside North America as both are eager to demonstrate that the Pacific Zone has improved their skills to compete at the highest levels of world play."

 

Two curling legends will guide Team World in Camrose: Paal Trulsen of Norway, the 2002 Olympic Champion skip, is the Team Captain while Sweden's Peja Lindholm, a three-time world champion skip, will serve as coach.

"I am honoured and excited by this challenge," said Lindholm, who retired from competition in January.

"As a former player, three times, in the Continental Cup, I know how special it is and I look forward to coming back again.

"I know Paal really well and he knows me. We are good friends and we respect each other. We also shares the same values so I am sure our teamwork will be excellent."

Lindholm claims to be ready to deal with communication issues that may arise among team members who speak up to five different languages.

"Paal and I need to inform everyone, especially the rookies how the format works and what to expect during the week," said Lindholm.

"It is important for them to understand that this is like nothing they ever played before.

"An important function for us is to enable a communication forum among our players, before and during the event so we can share experiences and learn from each other within the team."

Patterned somewhat after golf's Ryder Cup, the Continental Cup of Curling is a four-day competition involving Team games (72 points), Mixed Doubles (36 points), Singles (32 points) and Skins games (260 points). The first side to score 201 points is declared the winner.

North America holds a 3-2 lead in championships since competition began in 2002. The Continental Cup of Curling is a joint venture of the World Curling Federation, Canadian Curling Association, and United States Curling Association.

Team North America, which will comprise athletes from Canada and the United States, will be announced at a later date. Television coverage, which will be provided by The Sports Network (TSN) in Canada, will also be confirmed.

 
World Mixed Doubles to Cortina D'Ampezzo
Wednesday, 04 June 2008

 PERTH, Scotland – The World Curling Federation (WCF) has confirmed Cortina D'Ampezzo, Italy, as the host city for the 2009 World Mixed Doubles Curling Championship.

 

The championship, scheduled for April 18-26, will be the second-ever WMDCC ever held, following the inaugural 2008 championship at Vierumaki, Finland in February. The 2008 World Mixed Doubles Championship was captured by Switzerland (Irene Schori and Toni Müller) which defeated host Finland (Anne Malmi and Jussi Uusipaavalniemi) by a 5-4 score in the final. Sweden earned bronze, while Norway and Canada rounded out the top five.

 

"The World Curling Federation is delighted to bring the second World Mixed Doubles Curling Championship to Cortina D'Ampezzo," said Les Harrison, WCF president.

 

"The first World Mixed Doubles was a spectacular display of pure shotmaking and high-scoring action. We saw traditional curling powers struggle against emerging nations who have taken to this new curling discipline with vigour and enthusiasm. This show will be something for Cortina to remember."

 

The inaugural WMDCC was visited by IOC Member Peter Tallberg, who spoke favourably of the new discipline.

 

The 2009 World Mixed Doubles will precede the 2010 World Men's Curling Championship, which will also he held in Cortina. This will mark the first World Men's Championship ever hoted by Italy.

 

The 2008 World Mixed Doubles featured 24 teams (pairs). Depending upon the number of member association entries, the dates of the 2009 World Mixed Doubles in Cortina D'Ampezzo may adjust slightly. Entries are due in November, 2008. 

 
Olympic curlers Test The Nation
Friday, 30 May 2008

 Test the Nation is a template for a popular TV quiz game show, which originated in the Netherlands in 2001. There are shows broadcasted throughout many countries, including Australia, Germany, the United States, Denmark, Japan, throughout the United Kingdom and the Middle East... and in Canada, via CBC-TV.

 

Canada recently hosted a sports show, entitled Test The Nation: Sports in which themed "teams" battled each other, with the public playing along via television and the internet. One team, Olympic and Paralympic Medallists, featured five Olympic curlers: 2006 Olympic champion skip Brad Gushue, 2002 Olympic silver medallist Don Bartlett, and three members of Shannon Kleibrink's 2006 Olympic bronze medallist squad: Amy Nixon, Glenys Bakker and Christine Keshen.

 

"It was a ton of fun being part of the show,” said Gushue. "There was trash talking, jokes flying around and we were treated great. It was great to be part of it."

 

Midway through the show, Nixon was declared the top scorer for her team. By the end of the show, the Olympic and Paralympic Medallists had won the championship. 


"There were a couple curling questions," Gushue said. "One about the Patch and one about the correct terminology for a burnt rock. One of the answer options for that was 'Gushue'. Pretty funny... I had to sacrifice a wrong answer on that one!"

The final results:

• 1st – Olympic Medallists with 74.2%

• 2nd – Refs & Umps with 73.7%

• 3rd – Sportscasters with 73.2%

• 4th – Armchair Athletes with 72.9%

• 5th – Cheerleaders & Mascots with 57.1%

• 6th – Team Extreme with 55.4%

 
WCF mourns death of former president
Thursday, 22 May 2008

 The World Curling Federation (WCF) mourned the death of 80-year-old Dr. Donald Barcome Sr. as the former organization president was laid to rest yesterday, May 21, in Grand Forks, North Dakota, U.S.A.

 

Barcome passed away on May 18 following battles against various heart ailments and a cancerous brain tumor.


Barcome served as World Curling Federation president from 1988 to 1990, when the organization was known as the International Curling Federation. He earlier served as United States Curling Association (USCA) president from 1982 to 1983 and was also an active member and former president of the Grand Forks Curling Club.
 
"Don Barcome was a major figure in the development of curling, and his leadership at both the USCA and WCF helped both organizations to become better organizations," said David Garber, who served as the USCA's executive director from 1985 to 2006. 
 
A native of Wisconsin, Barcome earned a doctorate in medicine in 1954 from the University of Wisconsin-Madison and moved to Grand Forks in 1965 when he became the medical director of the University of North Dakota Rehabilitation Hospital.
 
One of Barcome's sons, Don Jr., won the World Junior Championship in 1984 and also competed in the 2002 Olympic Winter Games. Don Jr. was also an executive member of the organizing committee for the successful 2008 World Men's Curling Championship in Grand Forks, an event for which his father was named the honorary president.

 

"He was one of the best friends I ever had in my life," Barcome Jr. told local media. "We had a very close father-son relationship."

 
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