Olympic Celebration Tour capitalising on PyeongChang 2018's curling buzz

Throughout the journey to the Olympic Winter Games 2018 in PyeongChang, Republic of Korea, the Olympic Celebration Tour (OCT) has been running in full force across the world.

The OCT is a series of instructional, interactive curling tours with the goal in mind to generate interest and create awareness of curling leading up to, and during, the Games.

Throughout the tour, World Curling Federation Competitions and Development Officers and one past Olympic curling medallist have been traveling to Member Associations to promote curling. With this, the tour has capitalised on prime curling coverage in areas which curling is a growing interest.

Recently, the tour has stopped at six locations throughout Europe and the United States:

Dakota Curling Club in Lakeville, Minnesota - 25 to 28 January
Vilnius, Lithuania - 1 to 4 February
Ljubljana, Slovenia - 8 to 11 February
Peachtree Curling Club in Atlanta, Georgia - 16 to 18 February
Palmetto Curling Club in Greenville, South Carolina - 19 to 21 February
Charlotte Curling Centre in Charlotte, North Carolina - 23 to 25 February

We caught up with the Bob Hogan, President of Peachtree Curling Association who had Olympic gold medallist, Jamie Korab visit their curling club.

"Being in a southern city like Atlanta, Georgia we know we have a lot of work to do to grow the sport of curling with a population that has literally never walked on an ice rink so our goal is to generate traffic to our rink to show people how much fun curling is," said Hogan.

"The OCT garnered media attention that we have not been able to generate on our own since Atlanta is not a winter sports town and the media knows nothing about curling. Two NBC Network Affiliates and three local newspapers covered the event," he continued.

"So over the three days of the WCF OCT we met a total of 500 kids and adult curlers personally, and tens of thousands over the local NBC TV stations."

The Olympic Celebration Tour has been running since 2013 and is supported by the Foundation for Global Sports Development.

For more about the OCT or to host an event visit, www.worldcurling.org/olympic-celebration-tour

For all the curling action from the Olympic Winter Games PyeongChang 2018 follow the World Curling Federation on Facebook (/WorldCurlingFederation) Twitter and Instagram (@worldcurling) and use the hashtags: #curling #PyeongChang2018

Olympic Celebration Tour capitalising on PyeongChang 2018
Olympic Celebration Tour capitalising on PyeongChang 2018
Olympic Celebration Tour capitalising on PyeongChang 2018
Olympic Celebration Tour capitalising on PyeongChang 2018
Olympic Celebration Tour capitalising on PyeongChang 2018