World Curling Federation partners with Sportcal for Global Sports Impact Event Study

  • United States' Joe Polo Photo: © WCF / Richard Gray

The World Curling Federation (WCF) has signed a one-year agreement with Sportcal to undertake a Global Sports Impact (GSI) Event Study on its flagship competition, the World Men's Curling Championship.

The World Men's next takes place in Las Vegas, United States from 31 March to 8 April 2018 at the Orleans Arena.

Shortly after the conclusion of the Olympic Winter Games PyeongChang 2018, the world championship will showcase the top 13 teams in the world.

The event will mark the eighth occasion the United States has hosted the World Men's Curling Championship since 1970 - 1970 1976, 1984, 1989, 2002, 2006, 2008 - and 2018 will be the first to take place on the United States' west coast.

The World Curling Federation wants to establish the holistic impacts generated by its world championship with a focus on the sports tourism benefits the competition can provide its host cities.

Sportcal will be undertaking an advanced analysis across nine pillars of impact as established by the GSI Project, this includes: Economic, Tourism, Media, Social Media, Sponsorship, Sporting, Social, Sustainability and Legacy plus key data comparisons against similar events.

Kate Caithness, President of the World Curling Federation said: "It is important that we have detailed information regarding the economic impact our events can have for a host city and this will be provided by this study.

"This will enable us to work together with potential host cities regarding tourism, local economy and all of the issues that are important, when they are considering which events to host."

Sportcal will work in collaboration with key stakeholders involved in staging the event, including the World Curling Federation, United States Curling Association, the host city, government authorities, sponsors, broadcasters and third-party organisations to gather, assimilate, analyse and compare the data and narrative around these events.

Mike Laflin, CEO and Founder of Sportcal and the GSI Project, said: "We are delighted to be working with the WCF on the World Men's Curling Championship 2018 in Las Vegas, which promises to be an exciting event. "

"More and more International Federations are recognising the importance of understanding the true economic impact of their events on hosts cities. The GSI Event Study not only provides this in a standardised format it also provides the wider, more holistic impacts, like social and sustainability, which more and more cities and governments are looking for. Developed through the gathering of contextual insights and interviews the GSI Event Study will assist the WCF in their strategic development of the event and help them attract future host cities and sponsors."

Sportcal, the world's leading provider of sports market intelligence, will conduct the study in conjunction with its GSI Event Studies Programme which runs from 2017 through to 2020.

To engage with the World Curling Federation on social media in the build to the World Men's Curling Championship 2018 follow it on Twitter, Instagram (@worldcurling) and Facebook (/WorldCurlingFederation) and use the hashtags when posting: #WMCC2018 #curling


GSI Event Studies Programme 2017-2020

In January 2017 Sportcal launched a four-year programme to bring federations, rights holders, host cities, governments, academic institutions and key stakeholders together to work with Sportcal and engage in the Global Sports Impact (GSI) Project.

The programme involves the analysis of world championships, series and multisport games from a diverse range of sports and events, to help event owners and hosts understand the true impact of their events across a wide range of sectors, and to support them in the further development of their event strategies.

Over 30 International Federations have already engaged in the programme, including a four-year agreement signed between ASOIF and Sportcal, to support ASOIF members via the studies programme throughout the 2017-2020 Olympic cycle.

In December 2017, the International Association of Event Hosts (IAEH) signed a long-term agreement with Sportcal to become a Strategic Partner of the GSI Project.