Zug, Switzerland / Newmarket, Canada
April 8, 2010
Infront signs exclusive three year supplier agreement on behalf of the WCF
Infront Sports & Media have signed a three year deal on behalf of the World Curling Federation with Jet Ice as Official Supplier.
The term starts with the 2010 Capital One World Men’s Curling Championship and includes an option to prolong the contract following the first three years.
Jet Ice will exclusively provide the ice paint and in-ice logos for all WCF events outside Canada, in return the company will obtain the rights to use the federation’s marks and logos for promotional activities.
Dave Loverock, Vice President Jet Ice, said: “This is a unique opportunity to have direct access to the World Curling Federation’s events and to prove the quality of our work and reliability of the Jet Ice services.
We see our new partnership with the governing body of curling as an important step which will smooth our transition into new markets.”
Kate Caithness, newly elected President of the WCF, added: “The importance of under ice advertising to our sponsors and the visual quality of each element is paramount, it reflects on the image of the Federation.
We have worked with Jet Ice before and it was a very positive experience all round. They hold the highest standards in the market in terms of quality and client servicing.”
Bruno Marty, Executive Director of Winter Sports for Infront, said: “Jet Ice will deliver the best results for our commercial partners - under ice advertising is an important marketing component on-site and it is good to have a reliable and strong partner who can ensure excellent quality. The partnership is a continuation of our sales activities and another positive step.
Feedback from the market is excellent and it’s most beneficial for Jet Ice to be able to associate themselves with the Olympic governing body of the sport of curling.”