World Financial Group Continental Cup 2012 returns to British Columbia, Canada

The World Curling Federation (WCF) and the Canadian Curling Association (CCA) have announced that Langley, British Columbia will host the 2012 World Financial Group Continental Cup, presented by Monsanto.

The unique international curling competition, featuring six teams from North America against six teams representing the rest of the world, will be contested from 12-15 January 2012 at the Langley Events Centre.

“The World Curling Federation and its partner, the Canadian Curling Association, are delighted that Langley, British Columbia will host the World Financial Group Continental Cup in 2012 and build on the support and enthusiasm created for our sport in this part of the world,” said World Curling Federation President, Kate Caithness. “Two years after the success of the Olympic Winter Games in Vancouver, the world’s top curlers will return to British Columbia and we can be guaranteed another great curling event.”

Currently, North America and Team World are tied at three victories apiece in the Ryder Cup-like event, which began in 2002 in Regina. The 2011 World Financial Group Continental Cup, presented by Monsanto, will take place in St. Albert, Alberta, Canada from 13-16 January.

“Through our partnership with the World Curling Federation, the CCA is pleased to be able to bring the World Financial Group Continental Cup to Langley in January of 2012,” said Greg Stremlaw, CEO of the CCA. “I would like to take this opportunity to personally thank World Financial Group and its President, Rick Williams for their continued support of this prestigious event. With this type of support, Langley will now be able to witness the world’s best curlers in their own backyard.”

“We are proud to contribute our efforts to help produce this top calibre international curling event. Of course, it is the best curlers in the world who will really be putting on the show” said Host Committee chair Randall Kovacs. “It is our belief that all local curlers who take the opportunity to attend this event will use it to elevate their own game. More importantly, it is our hope that individuals who have never participated in the sport will derive inspiration from watching this event and will visit their local curling centre to give it a try. Any net proceeds that may accrue from this event will be forwarded to the Langley Curling Club to perpetuate the sport through its Junior Curling Program.”

It will mark the second time that the Continental Cup will be staged in British Columbia. Chilliwack hosted the 2006 edition.

“World Financial Group is very excited to be associated with the Continental Cup,” said Rick Williams, President, World Financial Group of Canada. “This will be our second year of title sponsorship of this unique competition. The participation of teams from around the globe parallels our reach as a global financial distributor - to help individuals and families become financially independent.”

The Continental Cup comprises various disciplines during the four days - regular Team games, Mixed Doubles, Singles, Mixed Skins and Skins games. Each segment awards points for wins (or ties), with the first side to reach 200 points declared the winner.

The Canadian sports channel TSN will provide exclusive and extensive coverage of the event across Canada.

“As a company 100 per cent focused on agriculture, it makes sense for Monsanto to lend its name to curling – a sport that is enthusiastically embraced by our farm customers and employees across the country,” said Trish Jordan, Public and Industry Affairs Director with Monsanto Canada based in Winnipeg, Manitoba. “The Continental Cup format will give the fans and volunteers in Langley a great opportunity to get up close and personal with some of the Canadian and international stars of the sport and we look forward to a great week.”