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World Financial Group extends sponsorship of Continental Cup

The World Curling Federation and Canadian Curling Association (CCA) have announced that World Financial Group has extended its title sponsorship of The Continental Cup through to 2013, with an option for 2014.

World Curling Federation President, Kate Caithness, is delighted by this latest agreement with the organization. She said: “We welcome the World Financial Group’s extension of their sponsorship of The Continental Cup. This latest investment highlights their continued commitment to the sport of curling and this showcase event.”

She added “it is encouraging to see that yet another internationally renowned organization has recognized the benefits of investing in curling. I have no doubt that our Member Associations, many of whom will be represented at The Continental Cup, will be delighted with the news of their support, which will go a long way in helping our sport continue to grow.”

World Financial Group came on board as title sponsor for the unique international competition known as The Continental Cup last year, when it was held in St. Albert, Alberta, Canada and won in record fashion by Team North America over Team World.

“Over the past couple of years, the CCA has been fortunate enough to have the privilege of forging a wonderful corporate relationship with the World Financial Group,” commented Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association.

“Their organization has truly embraced the sport of curling and the CCA is pleased to announce that the World Financial Group has decided to become a comprehensive sub-sponsor to all of the CCA’s Season of Champions properties starting this year, in addition to extending its involvement as title sponsor of The Continental Cup.”

In a separate agreement, World Financial Group (WFG) will also become a full sub-sponsor of the other five Canadian Curling Association ‘Season Of Champions’ events, beginning with the 2011-12 season.

Richard Williams, President of WFG Canada also offered his support, adding: “World Financial Group has been so impressed by what the sport of curling has to offer in terms of excitement, entertainment and the bringing together of families, that we are pleased to report that WFG will be extending its sponsorship of The Continental Cup through 2013. We are also delighted to announce that WFG has signed on as a sponsor of the Season of Champions.”

The 2012 World Financial Group Continental Cup, featuring six teams (three men’s and three women’s) from North America versus six teams representing The World, will take place January 12-15 in Langley, British Columbi, Canada. Currently, North America holds a 4-3 edge over Team World since the inaugural Continental Cup in 2002 in Regina, as each side has triumphed in alternate years.

The World Financial Group Continental Cup is a joint venture of the Canadian Curling Association, United States Curling Association and the World Curling Federation.

The 2011-12 Season of Champions (events in Canada) title sponsors are Capital One (Canada Cup), World Financial Group (Continental Cup), M&M Meat Shops (Canadian Juniors), Kruger (Scotties Tournament of Hearts), Tim Hortons (Brier) and Ford of Canada (World Women’s).

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