Monday 13 March 2017
Infront Sports & Media, a Wanda Sports company, has secured Lucerne Tourism and TITLIS Cableways as main sponsors of the CPT World Women’s Curling Championship 2017 and World Men’s Curling Championship 2018.
The women's event will take place in Beijing, China from 18 to 26 March 2017, while the men’s event will be held in Las Vegas, USA from 31 March to 8 April 2018.
The rights package includes full brand exposure in camera view through advertising boards in prominent positions on-site for both brands as well as branding on interview backdrops. In addition, TITLIS Cableways will also benefit from further exposure with its logo featured on the players’ jerseys at the World Men’s Curling Championship 2018. A TV spot campaign on Eurosport is also part of the package.
As the exclusive media and marketing partner of the World Curling Federation (WCF), Infront is offering both partners far-reaching brand exposure across the entire World Curling Championships.
"Lucerne and the experiences in the surrounding region are very popular with Asian and American tourists. We see the World Curling Championships as the ideal platform to increase Lucerne’s recognition even more. As main sponsors of the next two tournaments, Infront has once again offered an excellent opportunity to reach our international target audience. Furthermore, the cooperation with TITLIS Cableways allows us to combine forces and to thereby highlight the diversity the region offers" Marcel Perren, Director of Lucerne Tourism.
Tobias Matter, Sales Director of TITLIS Cableways: "The two World Curling Championships in China and the USA are perfect for us as many of our customers are from both countries. The success of our previous engagements with Infront and the WCF meant that the prospect of securing a new main sponsorship package with a strong partner like Lucerne Tourism created a particularly appealing opportunity for us."
Kate Caithness, President of the World Curling Federation: "We are delighted that Infront has secured two familiar partners in Lucerne Tourism and TITLIS Cableways for the World Curling Championships. The recurring cooperation shows that all parties are satisfied with their commitments and we greatly appreciate the support being given to these events in China and the USA. Taking full advantage of Infront's expertise, we will continue to develop our sport and make it even more captivating for viewers."
Bruno Marty, Executive Director Winter Sports at Infront: “Lucerne Tourism and TITLIS Cableways’ fresh partnership shows that our long-standing cooperation with the World Curling Federation and both partners has been very successful so far. We look forward to continuing our support of the World Curling Federation and strengthening the sport of curling with strong sponsor partners."
For more about each of these sponsors visit, www.worldcurling.org/wcf-partners
World Curling TV (WCTV), the television arm of the World Curling Federation, will produce extensive live coverage for broadcasters around the world. WCF Broadcast Partners for the event include Eurosport, TSN in Canada (RDS in Quebec), CCTV-5 China, La Chaine Equipe France, NHK Japan, SBS Korea,TVP Poland, MatchTV Russia, NBC and UniversalHD in the USA.
Curling fans around the world will be able to follow live coverage of these championships on the event website and the World Curling Federation’s YouTube channel, www.youtube.com/WorldCurlingTV
Live broadcast coverage may be geo-blocked in your region. For all broadcast information visit, www.worldcurling.org/broadcast
To keep up-to-date with all the action from the WWCC 2017, and the teams’ journey to the 2018 Olympic Winter Games, follow us on Twitter, Instagram (@worldcurling) and Facebook (/WorldCurlingFederation) and use the hashtags: #WWCC2017 #Roadto2018 #curling